Ohio University Office of Career Services


Ohio Alumni to speak at Bobcat 2 Bobcat Panel by Tyler
September 19, 2011, 1:10 pm
Filed under: Events | Tags: , , , , ,

As part of the annual Career Week, Ohio University Career Services and the Student Alumni Board will host a Bobcat 2 Bobcat panel on Wednesday, September 28 at 6:30 p.m. in Baker 503.  The panel will discuss how to develop your personal brand and make a name for yourself as you prepare to enter the job market.

Panelists include Angela Krile, Krista Sanford and Kristin Crain.

Angela Krile is President of Krile Communications – a Lancaster-based consulting firm specializing in communications strategy, marketing and public relations. During her nearly 20-year career, Angela has worked with clients that span the globe and range from small, local non-profit organizations to Fortune 500 Companies and international art exhibitions. Angela’s clients have included such familiar names as The Coca-Cola Company, Cirque du Soleil, The Longaberger Company, Tween Brands, the Ohio Children’s Hospital Association, Telhio Credit Union and Buffalo Wild Wings.  She has also consulted on numerous winning ballot issue campaigns.

Angela received her degree at the prestigious E.W. Scripps School of Journalism at Ohio University and has served on Ohio University’s National Alumni Board. Ms. Krile was named to the 2006 class of Business First’s “Forty Under 40,” and is a member of the Leadership Columbus class of 2006 and the Public Relations Society of America. Angela chairs numerous volunteer committees for such organizations as 4-H, Rotary International, United Way, and local school districts. She has been a featured speaker on communications issues at Iowa State University, Ohio University, Capital University and The Ohio State University.

Angela and her husband have two young sons and live on a farm in Sugar Grove, Ohio.

Krista Sanford is an account manager at Dynamita digital agency and consultancy located in the Arena District in Columbus, Ohio. In her role, Krista coordinates both with internal teams and the client to guide the strategic and technical direction of web, mobile, social and other interactive projects for the client. During the past year, Krista has been primarily focused on the health care industry with clients such as The Ohio State University Medical Center, Wood County Hospital and Ohio Willow Wood but has also worked with consumer-facing brands such as Wings Over and House of LaRose. Prior to joining Dynamit in 2010, Krista served as an account executive at Fahlgren Mortine Public Relations where she focused on media relations, social media and account management for clients like Elmer’s Products Inc., Emerson Network Power’s Liebert business, Franklin Park Conservatory and others.

Krista graduated from Ohio University’s E.W. Scripps School of Journalism in 2009 with a Bachelor of Science in Journalism focused in public relations and a minor in business. While at Ohio University, Krista was a member of PRSSA and ImPRessions and also held several public relations and marketing internships at Fahlgren Mortine Public Relations, Bob Evans, Experience Columbus and O’Bleness Memorial Hospital.

Kristin Crain is a 2007 graduate of the E.W. Scripps School of Journalism with a bachelor’s degree in Journalism, Public Relations sequence. While in Athens, Kristin was a Public Affairs Specialist for the Ohio Air National Guard and was active in Greek life as a Delta Zeta. Kristin is now a content developer and account coordinator for Dynamit Technologies, a Columbus, Ohio-based digital agency that designs and develops websites, internet applications and online marketing campaigns. She has also worked for GolinHarris, a top ten PR firm based in Chicago, and has had the privilege of working with many well-known clients such as The Ohio State University Medical Center, Dow Chemical, State Farm and Wrigley. 

Kristin lives in Columbus, Ohio, and encourages students to take advantage of the many opportunities social media provides for them to develop and promote their personal brands and connect with alumni, peers and potential employers.

Career Week continues through Monday, October 4.  Check out the official Facebook event for complete information about all programs.



PwC’s Personal Brand Week by Christy R

PwC’s Personal Brand Week

Last year PwC hosted its first Personal Brand Week. This program provided students and recent grads with an overview of the importance of personal brand and steps you can take to develop your own personal brand.  During the week of February 7-11, PwC is holding Personal Brand Week 2.0, an opportunity to take an even deeper dive into personal brand.  As you know, landing a job today requires more than just good grades. You need to focus on and promote your individual strengths, stand out from your peers and tell a unique story. In short, you need a personal brand.

Each day during Personal Brand Week, PwC will focus on one of five elements they recommend you master in order to develop and refine your unique personal brand:

Day 1, Monday—Building Your Network

Day 2, Tuesday— You Are What You Write

Day 3, Wednesday— Your Online Image Makeover

Day 4, Thursday— Prepare for Career Fairs and Interviews

Day 5, Friday— Your Elevator Pitch – with the announcement of a special contest with a $5,000 prize!

You can access Personal Brand Week 2.0 starting on February 7 on PwC’s Facebook page www.facebook.com/PwCUSCareers or at pwc.com/us/personalbrandweek

PwC also invites you to participate in a Live Chat on Personal Branding at www.pwc.com/us/careercorner on Wednesday, February 9, from 12:00-1:00pm PT/3:00 – 4:00pm ET. This is your opportunity to ask your personal brand questions to PwC’s US Recruiting leader, Holly Paul!  We hope you take advantage of Personal Brand Week 2.0 and please be sure to share this with your friends of all majors!



Personal Marketing Plan for Obtaining a Professional Position by Alyse K

During my senior year of college, I took a marketing capstone course, in which we were encouraged to develop a personal marketing plan. At first, I approached the assignment with some hesitation. Much to my surprise, the assignment actually helped me as I went through grad school interviews!Below are a series of questions you can answer to help you obtain a professional position, gain admission into graduate school or advance your career. I would encourage you to take the time to think through and write out your answers. You just may be surprised at how much it will help you…

  1. Who is the product? Identify a brief personal history (to answer the question: “Tell me about yourself”).
  2. What are my objectives?
    • Why have I chosen this particular position? This company? This role? This location?
    • OR What type of degree do I want to seek at what type of school, where?
    • OR What type of work do I want to do for what type of company, where?
  3. What do I want to be doing a year from now? Three years? Ten years?
  4. What are my strengths and weaknesses? What personal features and/or characteristics am I most proud of? What do I know I need to work on? Name 2 or 3 and describe a situation where each affected my success.
  5. What benefits will a potential employer derive from hiring me? If an employer asked, “Why should I hire you?” How would I answer?

    • OR What benefits will a potential school/program derive from admitting me (having me as an alumnus)? If an admissions committee asked, “Why should we admit you?” How would I answer?
    • OR What benefits will my employer derive from hiring me? How do I add value to the organization?
  6. Describe my market. Identify two specific potential employers/schools.

    • OR What are the key characteristics of my employer?
  7. What is the distinctive competency of each / my employer?
  8. What is the mission of each / my employer?
  9. What characteristics do they look for in an entry level employee?

    • OR How is their position in the industry likely to affect my work in the next year?
  10. Who are my competitors? What are their general characteristics, strengths and weaknesses relative to mine?

    • OR Who are my competitors and colleagues within the firm? What type of corporate culture is there, and how am I expected to interact with co-workers?
  11. Define my specific strategies.
  12. In what specific way will I differentiate myself from other applicants/co-workers?
  13. Identify two specific attributes I have that will position me in the minds of potential employers / admissions officials / co-workers, supervisors and others (customers).
  14. What do I need to support this strategy? What specific actions do I need to take to achieve my goals?

– Jenn Grimm, Winter Quarter Practicum Student for Career Services