Ohio University Office of Career Services


PwC’s Personal Brand Week by Christy R

PwC’s Personal Brand Week

Last year PwC hosted its first Personal Brand Week. This program provided students and recent grads with an overview of the importance of personal brand and steps you can take to develop your own personal brand.  During the week of February 7-11, PwC is holding Personal Brand Week 2.0, an opportunity to take an even deeper dive into personal brand.  As you know, landing a job today requires more than just good grades. You need to focus on and promote your individual strengths, stand out from your peers and tell a unique story. In short, you need a personal brand.

Each day during Personal Brand Week, PwC will focus on one of five elements they recommend you master in order to develop and refine your unique personal brand:

Day 1, Monday—Building Your Network

Day 2, Tuesday— You Are What You Write

Day 3, Wednesday— Your Online Image Makeover

Day 4, Thursday— Prepare for Career Fairs and Interviews

Day 5, Friday— Your Elevator Pitch – with the announcement of a special contest with a $5,000 prize!

You can access Personal Brand Week 2.0 starting on February 7 on PwC’s Facebook page www.facebook.com/PwCUSCareers or at pwc.com/us/personalbrandweek

PwC also invites you to participate in a Live Chat on Personal Branding at www.pwc.com/us/careercorner on Wednesday, February 9, from 12:00-1:00pm PT/3:00 – 4:00pm ET. This is your opportunity to ask your personal brand questions to PwC’s US Recruiting leader, Holly Paul!  We hope you take advantage of Personal Brand Week 2.0 and please be sure to share this with your friends of all majors!

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